By recording the stories of earlier generations, Living Heritage is creating environments where new values can form through the Living Heritage Foundation.

When Luu Bao Huong, Chair of GG Corporation, initiated Living Heritage, the project aimed to honor Vietnamese individuals with international achievements and reconnect them with the domestic community. The initiative built an online data platform, a regular publication and a program of professional and artistic activities — creating a space where culture, creativity and knowledge meet.

November 15, 2025 marked the project’s public introduction. In its opening season, the program — including the “Living Heritage – Legacy for the Future” exhibition and the IMMERSED jazz concert — allowed audiences to directly experience the project’s spirit. The debut publication The Universal Within – Vũ trụ của TÂM presented eight notable Vietnamese and Vietnamese-origin figures working across science and the arts.

“TÂM is the universe within each person, where memory, belief and values converge,” said Ms. Luu Bao Huong. She explained that the book not only records journeys of internationally recognized Vietnamese but also poses questions about what nourishes and shapes them, opening reflective space for readers.

Ms. Huong added that the featured figures matured in very different circumstances, and their experiences and knowledge help reveal values that today’s environment may struggle to provide to younger generations.

Long-term, the Foundation aims to develop Vietnamese human capital as part of national heritage through Living Heritage’s professional activities. Priorities include expanding mental space, improving mental health and strengthening inner capacity in young people — factors that determine learning, adaptability and decision-making in an increasingly complex society.

“Mental health is an increasingly visible issue today. The Foundation’s role is not only to support but to enable each person to begin their own journey of recovery,” Ms. Huong said.

At the start, most resources come from the founders, but the Foundation expects broader participation from businesses, international partners and communities. Ms. Huong values intellectual and professional contributions as highly as financial ones, envisioning the Foundation as a meeting point for creative experts, educators and individuals who want to invest in Vietnam’s human future.

In this development model, Living Heritage and the Foundation complement one another: one preserves and tells stories shaped over time, while the other creates conditions for new stories to emerge. As a result, the project not only safeguards past values but also helps shape values that will form in the future.

Source: Tien Phong